Switchr - Greentech investment startup

We have helped Switchr, a company that makes it easy for everyone to invest in solar energy, with a new visual identity, as well as UX and UI for their new website and investment platform.

Digital design
Visual identity

The project

Switchr already had a unique product, but to communicate it more effectively, they also needed a clear visual identity and improvement of their platforms UX and UI. About a We created a visual identity and digital design that fits well into the global market they operate in while also standing out, just like the service they provide.

“We are very happy with the collaboration with Good Morning. As a start-up with broad upgrading needs, GM has engaged and delivered a foundation we can grow in going forward. A very skilled team of responsive employees who have creatively solved tasks and put in extra effort when we needed it.”

Morgan Eriksson, CMO

Typography and graphic elements together with an interactive scroll experience have been the focus to create en engaging user experience. To highlight transparancy users can also see the emissions generated per visit in the CO2 calculator.

UX and UI of their investment platform that lets you invest in solar panel and renewable energy.

The logo is geometric, with a combination of rounded corners and sharp edges, giving it a sense of technology and credibility.

For social media channels, a defined image style has been established to contribute to storytelling. All the images are natural and intended to evoke an uplifting feeling. The illustrations are created to enhance the message by demonstrating a continuous flow of energy.