Summa Equity - Investing to solve global challenges
Summa Equity wanted to appear more playful and less formal than other players in private equity. Here is the website we created for them.
Website
B2B
Private equity
Summa Equity, 2022 Visit website
Summa EquityAbout the project
Summa Equity operates in an industry characterized by suits, ties, and polished shoes, but they wanted to appear more playful and less formal. This was the starting point for the new website we created for them. The result was a consistently playful illustration style throughout the website, while maintaining a strict layout and content architecture.
We contributed with illustrations, animations, UX, design, and development. The website is built on Craft CMS.
“It has been an incredibly fun process working with Good Morning to further develop the visual expression of Summa, and create our new website. The team has always been very open, listening, and receptive to our wishes and needs, while at the same time challenging and correcting us. We are very proud and satisfied with the result, and the whole process has been a really nice period, with a lot of engagement, creativity, and mutual learning.”
The entire website is built with modules managed in Craft CMS. Functionality and design are defined in the code, ensuring that the website is always presented in an attractive layout.
On the homepage, we created a system that displays random illustrations fetched from the CMS. This results in 625,000 variations, making each visit unique.
All the companies in their portfolio can be filtered by status, fund, and theme. We have used different colors to distinguish the categories. Check it out here.
It started with an idea to use illustrations in a few places. Now it is one of Summa Equity's pillars for visual communication.
We create websites in Craft CMS, which includes an excellent blog solution. For Summa Equity, we also display estimated reading time, and you can listen to the article via an AI-generated voice.
Summa Equity needs to explain technical terms without disrupting the reading flow. Therefore, we created a tooltip solution for those who want an extended explanation.
In addition to the website, we have also created a digital annual report for Summa Equity. Here, we use the same design system but with a more playful layout. See the case study here.
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