Fygi - A scan and pay shopping solution
New visual identity and website for Fygi, a company aiming to change the way we shop.
Website
Startup
B2B
2021
New visual identity and website for Fygi, a company aiming to change the way we shop.
Fygi has developed a digital solution where you scan a product with your phone, pay for it, and thereby avoid checkout lines. We have assisted them with visual identity, content, and a multilingual website.
For the website, we have been responsible for UX, design, content, and development, as well as implementation in Craft CMS.
Anyone with experience in the B2B sphere knows that you have to nail the first impression if busy decision-makers are to bother listening to what you have to say. Therefore, the website must, within a few scrolls, provide a clear impression of what, why, and who.
We have crafted a symbol that appears as a symbiosis between a QR code and a barcode, subtly indicating Fygi's field of activity.
Based on an initial strategy process and in close collaboration with the client, we have also created a content structure and copy for all pages. The goal has been to explain the product in an easy way and sell it to the target audience – decision-makers in the retail sector from an international perspective.
The name Fygi is inspired by the concept of "fygitality", which is an expression for when the physical and digital realms merge. This served as a starting point when creating the new visual identity.
A colour palette that evokes the feeling of trust, technology and friendliness.
Gilroy is a modern sans serif with a geometric touch that works perfect for web, signage and corporate as well as for editorial design.
App icon for Fygi.
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