RN Nordic is the new importer of Renault and needed a digital setup that could showcase both the cars and the dealers, while also managing leads efficiently. Good Morning delivered just that.
We were tasked with developing a complete digital solution for Renault. This included one main site at renault.no and individual websites for each dealer. All sites share a clear objective: to generate leads through an inspiring presentation of cars, promotions, and a vehicle configurator.
We also developed a custom lead system that collects, categorizes, and distributes all leads to the appropriate dealer. The entire solution is built on Craft CMS.
This has been a complex project whose full scope was hard to grasp for anyone not closely involved. But thanks to solid project management, great input, and the positive, optimistic drive from the team at Good Morning, we’ve reached the finish line safely and securely. We’re very pleased to have them as partners and advisors, and we look forward to reaping the benefits of the excellent work they’ve done.
Brand website
Dealer websites
Shared lead system
We’ve worked extensively on both usability and design to make it easy for you to find the right car. Our goal is for the entire purchasing process to feel smooth, clear, and inspiring.
The landing pages for the cars are absolutely central. Here, we combine structured content with dynamic features to display prices, shipping, availability, promotions, the configurator, test drives and documents. All with a single purpose, to generate as many relevant leads as possible for the dealers. See example here.
A car model often comes in many variants. To help you find the right car for you at the right price, we developed a configurator where you select engine and transmission, trim level, color, accessories, and add-ons. You then send your configuration to a dealer to receive a personalized offer. See example here.
One of the biggest challenges in the project was developing a sound structure for how content would be managed and displayed. With numerous dealers, car models, and promotions to keep track of, and 35 different websites each with partly unique content, we had to find a solution that ensured the right content appeared in the right place. We feel we’ve succeeded in that.
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