Kygo Life - Launching a new brand
In 2016, Kygo launched his own brand. Good Morning joined the journey.
Website
B2C
In 2016, Kygo launched his own brand. Good Morning joined the journey.
For an entire year, we worked closely with Jon Inge Gullikstad, Kygo, and Panorama Design before the launch in August 2016.
Panorama Design was responsible for products, packaging, and strategic design, while we worked on communication strategy, brand site, online store, commercials, and content for social media.
Here are some outputs for the brand site and commercials.
Gold
European Design Award
Site of the day
FWA / Awwwards
Gold
Visuelt / MMM / Lovie
In addition to showcasing the products and story on Kygolife.com, we also created an interactive version of the brand film. By holding down the SPACE bar on the keyboard or touching the screen on mobile, the story shifted between Kygo as an adult and as a child. Try it yourself here.
Filming took place in Bergen. Many thanks to Kygo, TYD, Fred Johnny, and Jonas Høgseth for the collaboration. Above you can see some behind-the-scenes footage.
Kygolife.com won several awards for its craftsmanship, including being named "European Website of the Year" in 2017 by the European Design Award.
Commercial for XXL.
Commercial for Expert.
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