Nortek Group - Oceanography and Subsea Navigation solutions
Nortek Group designs, develops and produces acoustic underwater sensors that are used to measure motion in our marine environment. We have collaborated with them and created a new website with improved user experience and updated visual design.
Project breakdown
The scope of the project:
- Take over management of old website and transfer it to a updated tech-stack
- Improve the overall user experience of the website
- Improve buyer's journey and usability of e-commerce
- Adding a flexible user flow for event registration
- Update the visual design
During this project we have work in very close collaboration with Nortek, ensuring we meet both user needs and business objectives. This has been done through both in person meetings but also though virtual workshops.
To get as many different perspectives as possible we have made sure to have meetings and talk with people from different positions. We have also worked closely together with their marketing department to identify user pain points and needs.
- Website build in Craft CMS
- Multi-site supporting 5 languages
- A set of flexible modules to tackle a wide range of needs
- E-commerce store integrated through Craft Commerce
- Payment integrated through Stripe
- Quotes generated through a custom coded solution
- Event registration for single day, multi-days and/or mixed day(s) and specific sessions slots
- A set of animated Lottie files
- Updated visual design based on brand colors and expression
Languages and customizable sites
Event registration flows
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Pages designed and added to CMS
E-commerce system integrated
Since partnering with Good Morning as our digital agency in 2022, we've experienced a remarkable journey in transforming our online presence. Their team has skillfully handled a range of projects, including the enhancement of UX, creative re-design, and comprehensive redevelopment of our website. Our ongoing collaboration with Good Morning continues to excite us and we eagerly anticipate exploring new heights of our brand's digital potential.