When you need the latest approved logo, you just contact your agency, right? Why should we spend more time and money on a brand guide? We already have a visual identity.
But what happens when the company grows? You increase the number of employees in marketing, design, and development departments. How do you manage to build a consistent brand in such a scenario?
A digital brand guide centralizes brand resources, guidelines, and templates into a single, accessible hub. Unlike static PDF guides and files on Dropbox, a digital brand guide ensures that everyone, both internal and external collaborators, stays up-to-date and consistent across all channels.
Simply put, it saves you time, money, and provides consistent branding.